The Pitch

What main appeals did you use in your pitch? Why did you decide they would be the most effective?

In our pitch, we aimed to use a wide range of appeals, however we concluded that only a couple were suitable for our pitch.
Psychological needs: we listed the 7 basic needs of aa child and we tried to link the product to as many as possible

What were some specific persuasive techniques you used (include examples) why did you believe these would be effective?

My group and I, decided to try and use as many persuasive techniques as possible to make our pitch as persuasive as can be. Some of the techniques we include are:

• Rhyme- "well oh boy, its time to eat that toy!"
• Triplets- "no harm, no mess and no, no yes"
• Humour- we aimed to make the audience (company) laugh, to assure their attention
• Association- we linked the ice cream to the dippin dots toy
• Maybe- we made suggestions about how each target audience would feel about this product
• Rhetorical questions- "have you ever witnessed your child attempt to devour this believed toy?"
• Direct address- we spoke directly to the company we presented to
• Scientific evidence/ statistics- we included the conclusions about some studies that looked into the views of kids channels 

How did an awareness of audience and context influence your overall approach to this activity? 

For us, we had a couple of target audiences instead of just one, therefore we made sure to explain how the marketing ideas would be perceived from the 2 points of views. For example, for the marketing idea, one of our picks was a tv commercial on disney channel. We stated that we would ensure that its very visual and factual as well; this is because the children will be persuaded by the visual aid, whereas the parents would be persuaded by the factual information given. 
  
If you were to complete this presentation again, what would you do differently in terms of content and preparation? 

Next time, we would assure that we are 100% ready before we took the stand. Also, we would assure that the entire group was involved in every section, instead of splitting up the sections.