The audience for this advertisement are more likely to be males who have interest in basketball or males who idolise Drake, as, if someone is your role model, you are more likely to imitate their behaviour and try to identify with them; in this case Drake feels very motivated to go on stage and perform- with a pair of Jordans.
Moreover, Drake states that a pair of Jordans "promote a winning mentality"- this is very persuasive as it can urge the audience to purchase them, believing that they will have a higher chance of winning, with Jordans on their feet.
Ethos: Drake is the speaker in this advertisement; people are more likely to listen to his opinions, as he is worldwide known singer/rapper.
Also, this advertisement is posted on Jordan's official youtube channel (with the verification tick), suggesting that it is a legitimate advertisement
Pathos: Drake uses emotive language when he mentions that his father was the one who bought him his very first pair, this is emotive, as anytime anyone mentions their family, it leads to the reader feeling sympathetic
Logos: Jordans are extremely popular shoes, many celebrities have stared in advertisements for Jordans, meaning that they are most likely very high quality shoes
Hi Reem !! I really liked the choice of advertisement for this task, it is unique as I haven't seen this advertisement before so it was exiting to watch. I agree with your statement where drake has a highly recognised figure meaning that people "are more likely to listen to his opinions". I also agree with how he uses his own family memories because he is saying that he was able to make memories with "his father" as he "bought him his very first pair" This defiantly make me feel sympathetic towards the ad. Well Done !!
ReplyDeleteHi reem, i really enjoyed reading your blog. I enjoyed the video as i had never seen an add like that before! I understood it so much more from your analysis. I agree with all your points completely and gave me so much more of an insight!
ReplyDeleteHello Reem
ReplyDeleteYour rhetorical analysis of your advertisement showed insights of every criteria. And you recognized all aspects of the ad. I think Drake is the perfect model for this ad because he persuades the audience through his childhood memories - therefore, allows the audience to have empathy. Good choice!
Hey Reem,
ReplyDeleteThis was a very interesting Ad and also very well analysed. I loved how you identified how Drake was emitting a sense of compassion when he linked the shoes the memory of when his father gave him his first Jordan. Furthermore it was a well done analysis and you also managed to link this unit to our previous unit about language and identity.