This advertisement is composed by an International organisation, however if we examine closely we notice that it is mostly aimed at less developed countries such as India as well as '11 other countries'.
Many can argue that this advertisement is gender biased, this is because women are empowered in it, we can see this in the heading, which states that 'HER future begins on two wheels', this may be because in countries like India and its neighbouring countries, education for woman is opposed to by many local individuals, therefore perhaps Child Fund is attempting to make a change on this- this helps the audience have a better understanding on the social/cultural context. The girl is shown to be smiling; suggesting to the audience that education leads to their happiness.
Furthermore, it is suggested that this ad attempts to induce equality; there is a very bold line between the rights of women and men in East Asian countries. The use of juxtapositioning in the heading may have been used as a persuasion technique- hinting to the reader that if they choose to donate, then this girl's future can change dramatically.
The composer chose the colour green as the theme colour; this may be a device used to portray satisfaction and renewal, as the colour green is mostly associated with nature; the girl has a 'renewed' life after the Child Fund organisation gifted her with a 'Dream Bike' - hence why she is 'satisfied'(smiling).
Overall, this advertisement can be viewed in multiple ways, as people have different opinions.
The composer chose the colour green as the theme colour; this may be a device used to portray satisfaction and renewal, as the colour green is mostly associated with nature; the girl has a 'renewed' life after the Child Fund organisation gifted her with a 'Dream Bike' - hence why she is 'satisfied'(smiling).
Overall, this advertisement can be viewed in multiple ways, as people have different opinions.
Hi Reem,
ReplyDeleteYour blog was refreshing to read and gave new insights and perspectives on the advert that I hadn't focused on before. For example, how the color green contributes to the theme "to portray satisfaction and renewal". Your analysis is clear and coherent. Well done!
Hello Reem!! I like the fact that you stated how woman's right has been change in regards to equality. The fact that LEDC like india need more essentials like a bike to travel long distances in order to have education. I like how you have included how the colour chosen links to the over message. Well done !!
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